SSAFA
Website design & development.
Founded in 1885, SSAFA is the UK's oldest tri-service military charity providing lifelong support to the Armed Forces community. For over 140 years, they've been dedicated to helping regular and reserve personnel from the Royal Navy, Royal Marines, British Army, and Royal Air Force, ensuring no one's service is ever forgotten.
Project details
SSAFA, as a charity, wanted to get more of its members involved in events and began offering additional opportunities for fundraisers to increase event participation. The existing pages consisted of a single rich-text field with limited styling, making it challenging for non-technical editors to highlight important information about their events amongst general content.
A page layout refresh included dedicated styling specific for sections, making crucial event details easier and quicker to find for page visitors. Optional fields gave editors flexibility of choice with content. The events section was rebranded from 'Challenge Events' to simply 'Events' to encourage broader appeal amongst regular visitors. Customisable event type categorisation was added to support future event types. A map view was implemented so users could visually identify the location of events around the country. The layout of the listing pages was improved to support devices with smaller screens.
The updates have provided SSAFA greater flexibility to engage a larger user base and increase sign-up opportunities for fundraising.
Call David on 01223 311 098 to discuss your project or email us on info@igentics.com