PEM Corporate Finance
Bringing a new brand identity to life.
PEM Corporate Finance is a leading provider of M&A and buyout advice to owner-managed businesses in Cambridge, London and across East Anglia. 2019 brought about a need for the corporate finance are of PEM to break away from the parent company to service the needs of its client better. A revised brand identity and a dedicated corporate finance website was the immediate need.
- IA, UX and workshops
- Concepts & Design
- Responsive framework
- Web design
- Web development and build
- Brand development and implementation
Project details
Challenge
Igentics were approached to create a new website for PEM Corporate Finance that would position them away from the parent brands website, allowing them to more clearly target clients, specifically with the right content and messaging.
Solution
Our solution was to create a strong modern confident design that capitalised on the gradients in the colour palette of the identity, but which is supported by full bleed imagery, stylised photography and clear white space to create separation from PEM, but still maintaining strong links back to the parent brand.
Result
Flexible templates with a high visual impact esnure the PEM Corporate Finance team have the ability to add additional content, images and film whilst maintaining the visual aesthetic and clean appeal of the new standalone business.
Project details
“Feedback about the new website from clients, staff and prospects has been universally positive. We enjoyed working with the Igentics team so much, we commissioned another project!”
Shaun Nichols, PEM Corporate Finance