How we do it
We know our strengths. As we said, we do Digital. We’ve been doing it a long time and our approach is flexible and iterative. It’s about how you want and need to work, how we can plug in and help you deliver against your goals.
Our offering is pretty simple.
Define. Design. Develop. Deliver.
The most important first step. It’s vital. Taking the time to understand what you want and what you need.Define
Everyone deserves good design. our creative team has created beautiful work for a huge range of clients and sectors.Design
We've enough technical heritage to want things done properly. We develop in many languages and across lots of platforms but the standards are the same: high.Develop
The Igentics 4D Methodology.
Our experience has led us to define our project process as the 4Ds. Define. Design, Develop. & Deliver.
What are you doing? Why are you doing it? What’s the aim, the goal, the value, the input and output?
We’ll work with you to define the strategy to meet your aims now and in the future. How does the brand fit, how do your customers fit, how do you fit?
We’ll be clear on user experience and journeys, define the user interface, identify the key markets and users, understand the technology needs. Detail the goals and how you’re going to measure them.
Make it easy to succeed.
Everyone deserves good design. Our creative team has created beautiful work for a huge range of clients and sectors.
We deliver both on and off line but our key focus is always digital. From full brand exercises to new sites, to redesigns to banners, buttons and icons, from initial concepts to realised final products.
We want everything to be stunning.
Design is about more than beautiful creative, it’s about designing for your users, making it easy for them, and you, to do business.
Form should follow function, but that doesn't mean it cant be beautiful.
We’ve enough technical heritage to want things done properly.
Anyone can build you a site, some software, an application. We do it right, and we’ve been doing it for years.
The world has changed, become more mobile and extensible. It’s no longer enough to develop a great product or business, it’s about immediacy, about reaching people in any number of ways, about picking the right digital channels to support you and your users.
This is where we spend our days, so we’ll point you in the right direction, and build the right things using the right ools and technology at a scale that suits what you want to with it.
Once it’s built, you need to manage it and evolve it. And you need to put it out there. Just because you’ve built doesn't mean anyone will just turn up.
You might want training, a launch campaign, ongoing support or event cover, 24x7 avalability for something big.
Do you need SEO, Social, Lead Generation?
Content, analytics, campaign measurement, Emails?
Well we can help with all of that too.
Joined up delivery
Whatever we do for you, we want it to be the best of what we can do, to give you the things you really need. We’re realistic - you may only need one or two things from the list or things we do, or different things at different times. That’s fine, dive into our process along its path and take whatever is relevant to you at the time.
Whatever you do need, we always want that to be part of a joined up process, let’s all understand the bigger picture and where you’re going, so everything can work together
If we know what you’re doing with your brand that will help us deliver the right tools.
If you know what tools you want (or have) to use, we can tailor what we’re doing to them.
If you’ve done all the rest, and want us to promote you and generate leads, let us all know what the limitations and the best outcome are, then we can do the best for you.
The overall aim is always give you the right solution for you and to drive the right traffic and users, to you.
Tools and Technology
For a long time we were a technical agency. No design, no front end (no Apple !). Things have changed, and we’ve moved on, but we have an innate technical knowledge and understanding that lets us pick the best tools to deliver what you want and need.
We partner with great businesses to get you access to the technology that we believe in, that really works and has an ethos that’s both supportive and collaborative.
The tools we use will always evolve to give us best of breed options, licensed, open source, platform and framework or simple scripts we’ll always give you an approach that’s tailored to you as people and your customers.
To that end we don't want to manage your content - your site, application, words and everything else are all about you. Sure, we can help if you need it, with copywriters, artists, videographers, translators, whatever you need really, but at the core we want you to be able to function as much on your own as you want to.
Content Management Systems
We use a range of tools to support our client’s projects and each has been carefully chosen to fulfil specific needs and requirements. Here’s a little summary of some of our favourites.
We really are.
Lots of our clients have been with us for years and we’ve built and rebuilt sites for them several times. We’re really proud of the relationships we have - our clients have stayed with us, not because we are a great bunch of people (clearly we are), but because we deliver.