Express App

IMI Norgren is a world leader in motion and fluid control technologies. Creating advantage through a wide range of pneumatic, fluid control products such as actuators, air preparation products and valves.

At a glance


IMI Norgren


App redesign

Our role:

  • IA, UX and workshops
  • Concepts & Design
  • App and Interaction design
IMI Norgren


IMI Norgren approached us initially to undertake a comprehensive design review of the Express App which allows a user to search by product codes, barcodes, photographing existing products or by configuring new products.


Once completed it became clear that an update needed to be undertaken to fix a variety of conflicts and issues our review had uncovered. We redesigned the App based on our long-term understanding of the Norgren products. Language and iconography was reduced so that a user had fewer actions to perform tasks, improving speed and use. Imagery and content was repurposed to make use of the available space.


The result is a more focussed and targetted tool, that clients can use on the manufacturing floor to aid purchases and decision making process.

"Igentics did a great job interpreting the feedback we received from customers and turning that into actionable improvements.

The App has gone from strength to strength and is now live in 20 markets around the world."

Ciaran Crowley, IMI Precision Engineering