Examples of the 4Ds at work

We believe that everybody should experience the best possible solution to a problem everytime. It this belief which has shaped and tailored our 4D methodology into what it is today that allows us to make a genuine difference for our clients.

Every project is different and has specific requirements. Not every project requires the full 4D treatment or all of our skills, but by having a methodology for the entire process of a project from brief to delivery, means we are acutely aware of any potential issues that might arise later throughout the project lifecycle.

The following examples provide a glimpse into how we have used different elements of our 4D methodology for client projects. Click the links below to discover more about each project.

Define
Cambridge University Press

Dates from 1534 and is part of the University of Cambridge. They further the University's mission by disseminating knowledge in the pursuit of education, learning and research at the highest levels of excellence. Distributing and publishing titles to nearly every country in the world.

We worked with CUP to redesign an existing e-learning platform used within academic institutions including primary, secondary schools and colleges by both pupils and teachers. Our role was to work with CUP to define a revised user experience for the platform to cater for the different audiences. We worked with a large number of internal stakeholders who all had detailed knowledge of their specific target audiences. The process included a number of large scale half day workshops, the creation of documentation of personas, user journeys, usability best practices and accessability. We also created wireframes and navigation.

www.cambridge.org
Design
Creative Pioneers

Creative Pioneers™ Challenge is an award winning nationwide campaign to find the next generation of advertising, creative and digital media talent. It is the brainchild of Janet Hull OBE at trade association and professional institute, the Institute of Practitioners in Advertising (IPA), and is run in marketing partnership with national urban newspaper Metro.

The programme has been running since 2012 and has provided opportunities for over 250 students. The brand has high profile patrons such as Ed Vaizey (Conservative) and Nicola Mendelsohn (Facebook). The audience is young people; school leavers or sixth formers and the campaign has followed the idea of using ‘minds’ – e.g. great minds/fresh minds/bright minds.

Our role was IA / UX / Design from a mobile first responsive perspective. We engaged ‘pioneers’ from the previous year to act as role models for future generations highlight what they could achieve. Workshop sessions and interviews with the ‘pioneers’ involved alternative creative solutions that could be tested with the target audience.

www.creativepioneers.co.uk
Design + Develop + Deliver
Marley Eternit

Marley Eternit is part of the worldwide Etex Group and is the leading UK provider of roofing and cladding solutions to the construction industry. Igentics have worked with Marley Eternit since 2009 when we successfully one a five-way pitch to design and develop their new website. Since the initial project launch we have continued working with Marley Eternit to:

  • Integrate the site with SAP to provide real time order history for their trade account customers
  • Implement content personalisation techniquess
  • Develop responsive design and specific mobile device renders to optimise engagement on multiple platforms
  • Integrate the site with email delivery providers
  • Tie in offline sales data optimise online user experience
  • Rollout two further redesign projects to ensure their site continues to lead their industry online
  • Enhance campaign specific landing pages and user journeys to increase campaign specific goal conversion.

Our successful website development for Marley Eternit recently led to their customer service department also engaging with us to create a sales toolkit iPad app for their sales team and a corresponding management portal that integrates with both SAP, the iPad app and the main website.

www.marleyeternit.co.uk
Igentics Case Studies