The Advantages of Hiring a Local Digital Marketing Agency

The Advantages of Hiring a Local Digital Marketing Agency

When it comes to considering a large return on investment, hiring a local digital marketing agency can have a huge impact on the success of your business. With the majority of businesses in the UK depending so much on online resources and digital media, an effective digital marketing strategy is becoming more and more necessary. Outsourcing a team to work on your digital marketing campaigns ensure that they run smoothly, and there’s an increase in your revenue.

With so many agencies offering their services, it is so easy to get tempted by what they can offer. However, choosing a local firm to manage your campaigns also offers many benefits. Here are some reasons that choosing a local digital marketing company is better: 


  1. Local Connections

Just like how your business works, local connections are also extremely important. Local digital marketing agencies will have local connections with various organisations within the community. These connections can have a tremendous impact when it comes to marketing your brand.

For instance, the agency you hired can tap its connections to come up with a cross-promotion or partnerships that can both benefit your organisation and other local businesses. Your digital marketing team can recommend opportunities that suit your goals and vision, and negotiate cost-effective packages because they have a standing relationship with the organisations in the community.


  1. Better Understanding of the Local Market

One reason that your marketing is not performing at its optimum is probably that your team has no deeper understanding of your brand and what your goals are. A marketing strategy that focuses on a defined set of audiences who are over 50 years of age should be different from the strategies you have if your business is going for the teen crowd. If you are launching an e-commerce site, you will need to incorporate different strategies than if you are looking for walk-in traffic to your brick-and-mortar establishment in the community.

Hiring a local agency will give you an advantage since they know the region your business is located in and the audience you are trying to reach. They are equipped with the proper knowledge of what works best and what does not in the area. A good digital marketing agency will help you determine your ideal customers and create an effective plan that will appeal to that particular clientele. They will be able to tell you which restaurants they often go to, what music they listen to, or what jeans they prefer to wear.


  1. Quicker Response Time

Some companies may hire overseas staff to do their design, coding, and technical work when building their website or doing other digital marketing campaigns. While this can be cost-effective and can save you money in the short-term, it can have some long-term consequences. If something needs to be fixed or updated online, you may have some difficulties finding someone who can fix the issue immediately. In some cases, you might have to wait for hours (especially if there is a large difference in the time zone). If your webpage crashes during a product launch, the effects can be extremely devastating for your company.

Working with a national agency also means that you will need to wait before they can send a representative to discuss your goals. A local digital marketing agency is strategically positioned to schedule a face-to-face meet-up with you as soon as the need arises.


Working with a local digital marketing agency offers a lot of benefits. Keep in mind that they are dedicated and committed to the local community it shares with you. A reputable agency knows and understands that the success of your business helps the whole community prosper. If you need more information on how a local digital marketing agency can help your business succeed, get in touch with Igentics in Cambridge today! We’re happy to help.