When it comes to website creation and development, it is vital that both web designing and search engine optimisation (SEO) go hand in hand. Your web design and organic search performance are intertwined in such a way that the web design has an impact on a website’s ability to rank well.
The problem is when there is a line drawn for marketing between web designing and SEO for your business. In most cases, design and marketing don’t work closely together. Usually, digital marketing is pulled off once a website is already up and running. However, you may be surprised to know that integrating the two aspects can actually bring out the best in your business in terms of ranking, promotion, and overall marketing.
That said, here’s how to ensure that your web design is helping your SEO efforts:
- Understand usability factors
Usability is a crucial factor in website creation and overall business success. Know that search engines strive to provide the best online results. They want to ensure that websites with excellent usability receive a higher ranking. Poor usability is often deemed by the search engine to offer a poor user experience. On the other hand, excellent usability leads to user satisfaction not only with the website but also with the search engine that provides the results.
That said, you must take usability into utmost consideration for your web design. Not only will this yield customer satisfaction, but it will also give your site a better ranking in results pages. To help you achieve such heights, you must make sure that your website works on all devices, from PCs to laptops to mobile phones.
- Design for content discoverability
Content discoverability is another crucial factor in web designing. As much as possible, you want your site to be found when search engines crawl and index your content. Know that at this point, search engines are confined only to discovering content through links.
When it comes to web designing, make sure that you create a site architecture that is intuitive that can engage with the users. On the other hand, your SEO goal should be to create an architecture that allows pages to be crawled and distributes internal links. Both aspects can be integrated and worked on simultaneously. Make sure to prioritize your most important content high up in the structure, and then create subcategories and individual product or service pages.
- Pay attention to a website redesign
A website redesign should be handled with care. This is because a web redesign can be detrimental to the SEO value of your website. If the redesign is done without the input of a search expert, it can put your online business at risk. You might eventually lose the SEO value you have spent in building your ranking throughout this time.
Before you start the redesign process, make sure to crawl your site. This will give you a view of your current site, including all the pages on the site and relevant information associated with them. Make sure that the pages are updated, and that you comb through all of your content before the website goes live. If you’re changing the URL structure, make sure that you have redirects in place.
Website design and organic search performance are intrinsically linked. This means that design has an observable effect on a website’s ability to rank well. Consider the methods outlined above, and see how the integration of both web design and SEO can bring out the potentials of your marketing and business.
If you’re looking for web designers in Cambridge, get in touch with us today for a free consultation!