In the digital world, web designing is a complex process. While there are no hard-and-fast rules in web designing, there are factors to consider and techniques to employ to ensure that your website works at its best.
When done correctly, your website will be an excellent representation of your business. The goal is to create and design a site that’s visually appealing and highly functional to improve user experience and to increase your overall business success.
That said, it’s essential to understand the fundamentals of web design. Below are five crucial rules in web design that you should follow for your business.
With legibility, you want to make sure that your users can properly read the texts on your site. If they can’t read your site’s details, you won’t be able to convey the message across. It will defeat the purpose of presenting the information on your website in the first place. First, make sure to incorporate proper text colour choices and use appropriate colour contrast. Second, choose fonts that are easy to read and aren’t too small.
- Visual hierarchy
The idea of visual hierarchy is another basic concept in web designing. This pertains to the order in which a user processes visual elements on a web page. You don’t want to confuse your visitors by presenting too much clutter. The goal is to help them focus on the essential elements of your website. One way to do so is to use the right sizes and colours. For instance, the titles of your blog article should be larger than the headings. Also, make the Call-to-Action (CTA) buttons on your homepage much bolder than the other colours.
- Proper font use
In line with visual hierarchy, font use is a special and critical factor to implement in your web design. Some beginner designers and even experienced ones often go overboard when using different font styles and sizes. When incorporated incorrectly, the wrong fonts can worsen the user experience and leave them confused. As a rule of thumb, use three fonts or less on your webpages and make sure that they are cohesive. The fonts used to improve the structure and increase the professionalism of your website.
- Apparent CTAs
The use of Call-to-Actions (CTAs) prompts your visitors, leads, and customers to take a particular action on your website. Notice the buttons on most sites telling visitors to ‘sign up for a subscription,’ ‘enrol in a crash course,’ or ‘schedule a consultation.’ As CTAs are potent tools in marketing and selling, it is best that you integrate these into your web pages. They are also a way to guide and assist your visitors when they navigate through your website.
- Visible contact information
Your contact details should always be included on your website and should include the following: phone number, company’s business address, mailing address, and email addresses of key contacts. You’ll be surprised how many companies miss out on including and updating their contact information on their website. Neglecting it can translate into many lost opportunities.
Amid the complexity of web designing, it has increasingly become a valuable skill in this digital era. Consider the five essential web design rules outlined above and see how they will help you build and refine your company’s website.
If you’re looking for web designers in Cambridge, get in touch with us today for a free consultation!