The digital age ushered in a whole new way of doing business, allowing more brands to penetrate the market. On Facebook alone, more than 30 million small businesses are posting and selling their products. Instagram is also rapidly becoming a hub for merchants. Then, there are other e-commerce sites like Amazon.
With all these platforms, your business must stand out. In this post, we discuss how creating a brilliant logo can make a significant impact on your brand’s success. Here are five benefits of recognizable logos for businesses in 2019:
- A striking logo makes a great first impression
The logo is the first thing people will notice about a brand. It is what catches people’s attention, and what will draw them in to get to know your business more. It doesn’t matter how excellent your products or services are—if you don’t stand out, people will not see you. Once you’ve captured your audience’s interest, you’ve already won half the battle.
- A compelling logo establishes your company’s brand identity
Having a distinct logo helps establish your company’s brand identity. By placing your logo on all your products and marketing materials, people will soon associate your products with your brand. An excellent example of an effective logo is the iconic bitten apple. People see it and instantly know that it stands for Apple.
- A distinct logo gives you a strong internet appeal
Whether you’re an emerging business or have been around for a while, maintaining a solid online presence should be the goal of every company in 2019. In the age of smartphones and social media, the majority of your customers are on the Internet 24/7.
For this reason, getting your logo out on the world wide web is crucial. A distinct and eye-catching logo is what will get the attention of people as they are scrolling. It will make them pause, click on your ad, and go to your landing page.
- A well-designed logo ensures a sense of consistency
Studies show that having consistency across all media platforms dramatically increases a business’s revenue. You can use your logo to create this sense of uniformity. Customers who are buying from a brand that looks familiar feel comforted and assured. This builds up your brand’s reputation.
- A memorable logo improves brand recall
Try to think of the logos you know from memory and match them with their companies. You’ll realize that most successful businesses are the ones with the most recognizable logos. When people recognize your logo by heart, they will associate it with your brand and product.
For example, when you see a swoosh image, you will instantly think of Nike and sportswear. When you see the image of a two-tailed mermaid, you will remember Starbucks and think of coffee. Being able to associate logos with companies create trust, and brand loyalty is sure to follow.
In today’s saturated market, having a well-designed logo is crucial to your company’s growth and success. Your logo will make your business instantly recognizable, standing out in a sea of fierce competitors.
If you’re looking for a creative agency in Cambridge, get in touch with us today for a free consultation!