Motion is much more interesting than something static. Because of this, many websites have different forms of movement integrated, capturing and engaging visitors with hopes that they will become a paying customer by the end of the visit. Thanks to the ever-evolving technologies behind motion in web design, it has never been easier to integrate animations on different pages.
With that said, if you're wondering how you can implement animation into your website's design, here are three few tips to start you off:
- Hover Animations
One of the simplest ways you can implement movement into your web design is with hover effects. If you aren't sure what this means, a hover effect is any effect that occurs when a user hovers the cursor over a particular object.
For example, when you hover the mouse over the "search" button, it will expand in size and start moving. Of course, there are more creative ways to implement hover effects. Imagine having a website that showcases nature. Now, imagine a set of digital birds perching over the search function. When a user hovers their cursor over the search button, the birds fly away and watch as if they're waiting for you to press the button. Simple effects like this can go a long way to creating a personalized experience that visitors always welcome.
- Logo Animation
Perhaps the one logo that people associate logo animations with is Google's. Quite often, they create new logos, complete with different animations to celebrate the holidays, an ongoing event, or anything else they want to showcase. Although you don't have to follow in their footsteps, it is a good idea to make your company logo animated.
Create a logo that rotates, transforms, expands, shrinks, changes colour, and whatever else you want it to do. Remember, a logo that moves is likelier to attract attention, which could be the difference between creating a compelling website and making it a boring one.
- Text Animation
Last but certainly not least, you can animate your texts as well. Think digital billboards and commercials and their moving texts. You'd be surprised by just how effective animated text are at stealing attention. With this in mind, try an integrate motion into your website's text. However, it is essential to note that you should not go overboard with text animations (and all the other animations), either. Make sure that the motion of choice fits with your business theme and sparks the right emotions you want to evoke from your visitors.
It isn't a matter of if you need a motion on your website or not. It is a matter of how much you're going to put in. Every website, including yours, needs animation. Not only does it make the site look beautiful, but it also makes it fun to use, engaging the visitor. In turn, your website ends up being praised not only for its user-friendliness but its user experience as well. As a result, your branding can enjoy an excellent reputation for being customer-centric and trendy, a great way to attract visitors and retain customers.
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