3 Steps to Attain a Faster-Loading Website with Image Resolution Optimisation

3 Steps to Attain a Faster-Loading Website with Image Resolution Optimisation

Visual content is more appealing and easier to understand, which is why people love consuming information in image form, leading to increased engagement.

Aside from aesthetics to make a website look attractive and pull in more traffic, images are used to provide entertaining content through memes, quotes, screenshots, among others. However, too many images or too high of a resolution can affect the page speed of your website, which refers to how fast your website displays all its contents in a given time.


Why Is Page Speed Important?

Page speed affects web design optimisation. Here are two reasons it is significant to your website: 

  • It provides a more enjoyable user experience

If the page speed of your website is fast, this allows your users to find the information that they’re looking for easily and conveniently. That leads to better user experience, letting your website to gain more traffic.

  • It gets a better ranking on Google

Having optimised content may not be enough to rank in search results. For instance, Google’s search algorithm considers page speed when ranking websites. Because of this, it’s important to optimise the page speed of your web design so that it can rank higher.

Having a fast-loading website is essential to the success of your business. To learn more, here are some ways to have faster page speed with image resolution optimisation:


Use the correct image format

Choosing an image is crucial to optimising your web design correctly, so make sure to use the correct image format that is suitable for your content.

Here are the three types of image formats used online:

  • JPEG
    • Used for pictures, screenshots, and other photos
    • Has a customisable size
    • Image quality varies depending on its size
  • PNG
    • Used for images with geometric shapes
    • Has a larger image size than JPEG
  • GIF
    • Used for repetitive animations
    • Colour is limited for still images


Lessen the pixel number

The loading time of images online varies depending on the number of their pixels. Moreover, the encoding process of an image needs a certain amount of bytes that is consumed by the pixel. Therefore, low-resolution images require a significantly lower number of pixels and bytes, leading to fast load time.

To speed up your website, resize your images according to the display size. Determine the display size first so that you can resize the images you want to upload and make them smaller or bigger than the expected display size. This way, you can reduce unnecessary pixels and decrease the image size.


Reduce the image quality

To get an optimum image resolution for your website, you should consider trying to decrease the image quality used on your website. To do this, you can use free photo stock tools and choose different image sizes with available preset sizes.



Image resolution plays a major role in web design optimisation and page speed, which are keys to attracting potential customers for your website. Because of this, you should hire a competent and dependable team to help you with your needs.

Let us help you get your website properly optimised so that you can rank higher on Google and other link searches. We are a web design company in Cambridge. Get in touch with us to see how we can help. We’re happy to help.