Planning Campaign Website

Newsworks have brought together their insight and knowledge into one place. The Planning Hub has all the information you need to capitalise on what newsbrands have to offer advertisers.

At a glance

Client:

Newsworks

planning.newsworks.org.uk

Project:

Website design and development

Our role:

  • IA, UX and workshops
  • Concepts & Design
  • Brand development
  • Responsive framework
  • Website design
  • Website architecture
  • Website development and build
  • Content management system
  • Project management
  • Analysis and reporting
Newsworks

Challenge

Newsworks wanted to deliver all of the insights and facts they had to offer for planners and marketers in a standalone portal, with the aim of making it much easier to tap into newsbrands’ unique selling points, providing everything to plan an effective campaign.

Solution

We based the new portal on the platform we had already created for Newsworks Effectiveness Campaign as we conceived this as a reusable platform for such projects. Reusing the platform allowed us to significantly streamline the process, reduce costs and create new components that could be shared across both sites. A distinct visual aesthetic was created to give the new site its own identity whilst remaining on brand.

Result

The go to reference website for planners and marketers, containing all the information and statistics needed to create and justify an advertising campaign across newbrands.

"We needed a new media planners training platform

to fill a key gap in our digital materials that could sit as a stand alone site while also maintaining a strong connection to the Newsworks brand. Igentics quickly identified that a previous template could be redesigned to fit this new purpose, massively cutting down on cost and timescales. This meant that despite the scale of the site being much larger than previous work we were still able to deliver the project from concept to live well within our deadline. Since the launch it has instantly delivered on it’s promise and has become an essential part of our digital collateral."

Samuel Hudson, Newsworks