Effectiveness Campaign Website

Newsworks have a lot of evidence about the impact of newsbrands and their role in delivering engaged and attentive readers. With definitive proof on ROI they needed a website to showcase the evidence.

At a glance

Client:

Newsworks

www.newsworks.org.uk

Project:

Website design and development

Our role:

  • IA, UX and workshops
  • Concepts & Design
  • Brand development
  • Responsive framework
  • Website design
  • Website architecture
  • Website development and build
  • Content management system
  • Project management
  • Analysis and reporting
Newsworks

Challenge

Newsworks had commissioned three major studies designed to provide this evidence and needed a standalone platform that could be repurposed for each case study.

Solution

We created a campaign website that could be tailored for each research case study, whilst maintaining its own look, but remaining as a part of Newsworks family. We utilised infographics, visual movement and a dynamic return on investment calculator to bring the research material to life, captivating the audiences attention.

Result

A fully responsive website that links seamlessly to and from the main site ensuring a consistent journey and experience, that showcases the research findings. Our campaign website has been so successful that it has won Newsworks multiple awards, proving the effectiveness of newsbrands beyond reasonable doubt.

"With bold new research we needed a microsite

to house the content in a new and creative way while still maintaining the overarching Newsworks brand. The platform built by Igentics allowed us the flexibility to showcase our insight in a completely new way to ensure it stood out from the crowd, and providing great engagement from our target audience. The build has also enabled us to extend the lifespan of the platform beyond the initial launch by permitting us to continually adapt the design to fit the latest content."

Samuel Hudson, Newsworks