Brand Identity and Website

Cambridge Critical Care Education Group is an education and training resource for Cambridge ICU professionals and trainees, provided by the Neurocritical Care Unit (NCCU) at Addenbrooke’s Hospital.

At a glance

Client:

Cambridge Critical Care

www.cambridgecriticalcare.net

Project:

Brand Identity and Website

Our role:

  • IA, UX and workshops
  • Concepts & Design
  • Brand identity and implementation
  • Responsive framework
  • Website design
  • Website architecture
  • Website development and build
  • Content management system
  • Project management
  • Analysis and reporting
Cambridge Critical Care

Challenge

Cambridge Critical Care contacted us to help them amalgamate three separate Cambridge ICU websites: NCCU, Papworth Cardiothoracic ICU, and the John V Farman ICU at Addenbrooke’s. They wanted to give the website a complete style overhaul while retaining full CMS functionality within a WordPress framework.

Solution

We developed a site with fresh new branding that blended ‘Cambridge’ with ‘Healthcare’. Each unit was colour coded for ease of navigation, banded content clearly defines the content. Additional functionality facilitated a WYSIWYG blog and PDf downloads.

Result

The new site provides a more visual portal, enabling clearer and more intuitive access for knowledge transfer. It offers invaluable information to existing and aspiring ICU professionals, with a focus on attracting candidates for both education and recruitment.