Brand Development & Website

CamBioScience provide intensive training courses in breakthrough life science technologies for professionals in academia and industry.

At a glance

Client:

CamBioScience

www.cambioscience.com

Project:

Brand development and website redesign

Our role:

  • IA, UX and workshops
  • Concepts & Design
  • Responsive framework
  • Web design
  • Web development and build
  • Brand development and implementation
CamBioScience

Challenge

Igentics were approached to help unite and strengthen it’s identity and positioning into a meaningful and cohesive brand, ahead of new investment to grow the business.

Solution

The existing brand was no longer fit for purpose, it needed to evolve and be adaptable to the business needs and varied markets. We redesigned the identity to remove the DNA double helix coil that was hampering ledgibility and cohesion, focusing on the typography and spacing to allowing it to be adaptive and future proofed. Partnering the identity with bold, striking and relevant imagery and combining it with a bright colours.

Result

The branding has the ability to make a compelling statement, whether on large display panels or posters, yet still commands attention within the compact digital realm. The revised CamBioScience is simple, enticing, sophisticated and exciting.